Alex Castley, 2014 CUES Next Top Credit Union Exec
Alex Castley, Engagement & Communications Manager at Integris Credit Union in Prince George, British Columbia, Canada, was named the 2014 CUES Next Top Credit Union Exec
Castley’s credit union project about attracting a younger demographic to his credit union in terms of both members and staff was chosen from a group of international applicants, all age 35 or under, who had been selected by a team of judges as Finalists in September. As one of five Finalists, Castley’s blog and video updates over the past few months provided the industry with an insight into the project’s progress, and culminated with a final presentation Monday at CUES’ CEO/Executive Team Network™. Castley emerged the winner after a five-part scoring process that included two separate judging panel results, a measurement of his social media engagement, plus audience and online voting.
Alex wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two CUES’ CEO Institutes—one in 2015 and one in 2016—and two remote coaching sessions from CUES Supplier member, strategic partner and challenge sponsor DDJ Myers Ltd. of Phoenix, Ariz.
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The Credit Union Executives Society (CUES) is an independent, not-for-profit, international membership association. Its mission is to educate and develop credit union CEOs, directors and future leaders.
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DDJ Myers offers executive recruitment, strategic organization and the Advancing Leadership Institute for high performing organizations.
Currency is a leading integrated marketing agency for credit unions. Currency's marketing programs, including Young & Free and Money Mom, drive product sales and deliver ROI.
From our blog
Since the Next Top Credit Union Executive competition, people have asked me how to get buy-in from their executive team for some of their creative ideas. I’m lucky enough that the executive management at my Credit Union allows for creativity to flow and has given us the freedom to execute on some of the zany stuff we have done. But it wasn’t always so easy. When we made our first Banks? No Thanks! video, it was met with a certain level of skepticism from most people. The CEO was encouraging, but there was hesitation from most as YouTube and social media were not ‘things’ we had done before. To help you get your zany, innovative ideas accepted, I’ve compiled a list of four ways to get executive buy-in to your creative ideas.
The competition has helped to advance the careers of our finalists and winners
“Being named the CUES Next Top Credit Union Exec has opened numerous public speaking doors for me. I eagerly look forward to sharing my experience with others and encouraging them to take advantage of future CUES’ NTCUE competitions."
“What an awesome program to encourage credit union professionals, 35 and under, to get involved in the industry, network and learn from industry leaders, as well as grow professionally and personally during the process."
"Winning this competition was one of the most impactful experiences in my career. While participating, I found a new passion in developing people. So much so, that I moved to a new position as a corporate trainer in leadership development."
"Winning the 2010 CUES Next Top Credit Union Exec clarified the passion and talents that I have in my life and gave me a window into what's possible in my future. It was an awesome experience."