In this show, Lynette Cupps, CIE, VP/organizational Development with $1.3 billion MAX Credit Union in Montgomery, Alabama, describes her excitement at being named 2018 CUES Next Top Credit Union Exec. Cupps also talks about her project—how to support non-profit organizations by partnering to provide training for their staff and volunteers; this year’s competition process; and where to go for information on participating in next year’s contest.
“It was such an honor to be considered and to see the rally of support my idea had and the way that we can support these non-profits,” Cupps says in the interview. Winning was “really unreal because I was so honored to be among the (five) finalists. The other finalists had such good ideas. … Any of them would have been incredible winners.
“Some of the excitement and passion that they brought made me even more excited about the credit union movement and the changes that we could make in the future,” she added. “It was all really friendly and laid back; it was really great to work with them. What was cool was even through the competition we would bounce ideas off each other of things we were doing at our credit unions, so it was just a great networking opportunity as well.”
During the episode, Cupps describes her winning project. “My focus was to use a lot of the investment in our internal staff members through education and certification to help raise business acumen in non-profits. We know how to run businesses, develop leaders, focus on innovation, marketing campaigns, compliance, and non-profits may not have that background or skill level because so much of the time they’re focused on uplifting the communities they serve. We have the opportunity to share our knowledge and expertise with these non-profits to help them continue their mission.”
The show also gets into:
Where her project idea originated
How she implemented her project
How competing in the Next Top Credit Union Exec helped her build out her project
The benefits of this kind of a program for both non-profits and credit unions
Her perspective on the $20,000 educational package she received from CUES/DDJ Myers as a prize for winning
Suggestions for getting involved in the 2019 contest
Be sure to tune in!