Marketing and financial education success for your credit union

The CUES Next Top Credit Union Exec competition is a perfect fit for Currency! We're all about helping credit unions attract and empower the next generation of members and employees, so when CUES approached us in 2010 to help mount the first-ever international credit union talent competition, we said yes in a heartbeat! In fact, this competition fits perfectly with our purpose to help credit unions deepen their relationships with members and persuade bank customers to become credit union members. If you don't have a roster of strong, emerging leaders who see potential and opportunities for growth and personal development within the credit union movement, there is no way that credit unions will thrive in the future. That's why CUES, the NextGen Membership package and this competition are so important.

Our offering

Currency is a credit union-focused marketing firm. Our unique programs—It’s a Money Thing, and Young & Free—focus on helping credit unions raise awareness, build relationships and foster financial empowerment with young adults.



It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart. Each It's a Money Thing content pack tackles an important financial topic and includes a video, infographic, handout, article, presentation and social media graphics branded with your credit union's logo. This quality content is ideal for posting to your credit union's website and social networks. It's a Money Thing presentations are a great way to connect with local educators and students.

Young & Free

Young & Free is an innovative, social media meets product promotion meets user-generated-content campaign that is achieving significant on-going success for credit unions in the U.S. and Canada. A voice in the form of a hired Young & Free Spokester. A head start in the form of a market-leading young adult account package. And useful information in the form of daily blog posts, weekly videos and a constantly growing collaborative catalog of rich content delivered on dedicated regional microsites and on the social web.

Currency's Role

Currency manages all aspects of the CUES Next Top Credit Union Exec competition including marketing, web development and applicant, judges and finalist communication.

  Tim McAlpine   President & Creative Director

Tim McAlpine
President & Creative Director

  Michael Berger   Program Director

Michael Berger
Program Director

Tim is the on-stage host at the annual finalist presentations at the CUES' Network™, and Michael is the go-to contact for all applicants throughout the competition. He is also the behind-the-scenes coordinator at the CUES' CEO/Executive Team Network™.