The Credit Union Executives Society is partnering with Currency Marketing, Chilliwack, British Columbia, Canada, the experts in social media challenge marketing, to launch “Next Top Credit Union Exec,” a program for the industry’s emerging leaders modeled after Currency’s popular Young & Free program.
The Next Top Credit Union Exec contest searches for emerging leaders from within the credit union industry. Credit union employees 35 and under (or those new to the financial services industry) apply by creating a 60-second video about themselves and a project they are working on, a project they are planning, or an idea they have for their credit union. All videos will be on display at www.NextTopCreditUnionExec.com.
“Young & Free has found a recipe for success in searching for young credit union members, and we are excited to use the same format to seek out creative and smart young professionals from within the credit union industry,” said Dale Schumacher, chairman, CUES’ board of directors and president/CEO, Tampa Bay Federal Credit Union, Tampa, Fla.
Interested participants can apply by June 1, 2010, at www.NextTopCreditUnionExec.com. Applicants will be organized according to six geographical regions. The industry and online public will vote for their favorite applicant in each region from June 4–14, 2010. The applicant in each region who receives the most votes will become a Regional Finalist for the Next Top Credit Union Exec and will receive a reward package valued at $5,000.
The six Regional Finalists will present on the progress of their project, program or idea, at CUES’ CEO/Executive Team Network in Dallas, November 7–10, 2010. The finalist who scores the highest via a combination of a judging panel, audience and online votes will receive the title Next Top Credit Union Exec and an educational package valued at $20,000.
“We can’t wait to watch how this unfolds. There are so many talented young professionals within our industry, and our hope is that we reveal the breadth of our emerging leaders through this contest,” added Schumacher. ”Plus, we feel the prize package is one that can take our young professionals to the next level of leadership within their organizations.”
The CUES Team