Amanda Thomas is a 30-year-old Marketing & Business Development Manager with Members First Credit Union ($50M) in Columbus, Ohio.
Synopsis: After battling attrition since the downfall of our main sponsor group and struggling to maintain positive member growth, Members First Credit Union has taken a different approach to marketing: tooting our horn! This approach is more guerilla – grassroots if you will – and includes my pitch project, which is called the Twitter Billboard.
My credit union is seen in the local business community as a progressive and “trendy” credit union in part because of our early success at using social media tools like Twitter and Facebook. Because of our success in this area, Clear Channel Outdoor approached us to be the nationwide guinea pig in Columbus’ test market. Let me just say, I was thrilled at the opportunity!
With this program, we can upload REAL TIME messages that will be seen by thousands of people in our target market every day. Strengthening our web presence has played a vital role in the success Members First has experienced in the past two years. It began with a new website, which included links to our fully branded Twitter and Facebook pages, and is now enhanced by our use of the Twitter Billboard.
We’re just beginning this project and look forward to increasing Central Ohio’s awareness of Members First Credit Union even more. Awareness = engagement = new members = undeniable market share!