According to, the word change means “to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.” sums up change as “the process of becoming different.” No matter how you chalk it up, change is an integral part of moving your credit union from an order-taker mindset to a sales environment in a culture of service and helping.

Some people live for it; others are scared to death of it, but change is both necessary and healthy when transforming your organization in order to remain profitable while simultaneously better serving your members. Here at Aspire, our evolution to a sales culture is a work in progress, but we’ve made several changes to the structure of our organization recently.

Previously, our Lending Sales Team, consisting of four Loan Consultants and three Loan Processors, reported to our Lending Sales Manager. However, due to the sales-intensive nature of the Loan Consultant position, our Loan Consultants now report to our Sales Manager, a newly created position, along with our Call Center Representatives. Our Loan Processors and Underwriters now report to our Lending Manager as they serve a support function.

If you’re visually oriented like me, you need a fancy picture to make sense of all this. Check out our organizational chart: