Cahoon named 2016 CUES Next Top Credit Union Exec

Shannon Cahoon, Community Outreach Coordinator, with $967M Fibre Federal Credit Union, Longview, Wash., was named the 2016 CUES Next Top Credit Union Exec (NTCUE) this morning.

Cahoon’s project to track the Return on Investment of Financial Education was chosen from a group of international applicants, all age 35 or under, who had been selected by a team of judges as Finalists in September. As one of five Finalists, Cahoon’s blog and video updates over the past few months provided the industry with an insight into the project’s progress, and culminated with a final presentation Monday at CUES’ CEO/Executive Team Network™.  Cahoon emerged the winner after a four-part scoring process that included judging panel results, a measurement of her social media engagement, plus audience and online voting.

Watch the live presentation

Cahoon recognized the importance of providing value in financial education, and being able to prove that value through a comprehensive system. The credit union industry in North America will benefit from Shannon’s turn-key system, allowing them to track, measure and prove the profitability of their financial education efforts. In her presentation, Cahoon provided suggestions for how credit unions of any size could implement similar programs of their own.

CUES president/CEO John Pembroke said, “Attendees at our CEO/Executive Team Network conference were excited that Shannon Cahoon and the rest of this year’s NTCUE Finalists continue to demonstrate that the future of the credit union movement is strong and the plans and ideas coming from this next generation of leaders are both smart and achievable.”

  From left to right:  Tim McAlpine, Shannon Cahoon, Deedee Myers and John Pembroke

From left to right: Tim McAlpine, Shannon Cahoon, Deedee Myers and John Pembroke

The other four Finalists were:

  • Ali Fett of $760M Verve, a Credit Union, Oshkosh, Wis.;
  • Colleen Tilton of $440M Blackhawk Community Credit Union, Janesville, Wis.;
  • Michael Murdoch of $236M NW Priority Credit Union, Portland, Ore.; and
  • Nicole Haverly of $1.8B Affinity Plus Federal Credit Union, Saint Paul, Minn.

Cahoon wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two of CUES’ coveted CEO Institutes – one in 2017 and one in 2018 – and two remote coaching sessions from CUES Supplier member, strategic partner and challenge sponsor DDJ Myers Ltd. of Phoenix. Watch for further updates on Cahoon’s project at

CUES is a Madison, Wisconsin-based, independent, not-for-profit, international membership association for credit union executives. Our mission is to educate and develop credit union CEOs, directors and future leaders.

Based in Phoenix, Ariz., DDJ Myers offers executive recruitment, strategic organization, and customized leadership programs.

Currency, based in Chilliwack, B.C., is a leading integrated marketing agency for credit unions and is featuring its latest financial education concept – It’s a Money Thing.