Applicant 6: Chris Ferguson

Chris Ferguson is a 34-year-old Assistant Vice President - Retail Delivery with FORUM Credit Union ($941M) in Indianapolis, Indiana, USA.

Synopsis: I am leading a team created to strengthen the service culture within the credit union, motivating employees to move away from a transaction mentality toward an experience and relationship mentality. It started with giving a clear direction to what service looks like, involves communication and recognition tools, and has led to a refined purpose statement that is building passion for our work. A few items that the future of Service Revolution will include are, employees applying to serve a term on the Service Revolution team, a Monday morning lineup for Retail employees, and additional excitement built around our Service Revolution day focusing on telling our story.

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