Christopher Whalen is a 22-year-old Marketing and Electronic Services Specialist with Connex Credit Union ($360M) in North Haven, Connecticut, USA.
Synopsis: Social media is an important part of the marketing mix. When executed, tracked, and analyzed correctly social media can have an accurate and positive ROI. My credit union should soon have the ability to produce such ROI. I’m also in the process of bulking up my credit union’s digital content available on our website and our social media efforts. I aim to bridge the gap between our online presence and the personal relationships our members have with our branches.