2018 Applicant: Emily Strybosch

Emily Strybosch is a 31-year-old Brand Specialist at Libro Credit Union ($4.4B) in London, Ontario, Canada.

Project Title
Plan with Purpose

Short Pitch
How might we help our Owners (members) plan for their future and keep them on track to achieve their personal prosperity?

Do you ever feel like everyone has an opinion on what you should do with your money? Do you feel conflicted on what the right plan is for you? At Libro, we believe in coaching our Owners (what we call our members) to help them achieve prosperity. Prosperity means something different to everyone, and having a personalized plan and coach is how we assist our Owners in reaching their goals.

My project is looking at how we can expand our coaching model to more of our Ownership and help them stay on track. Through design thinking my project team will look at how to help Owners plan for the future and also how to encourage good financial behaviour. We all know we should spend less than we make, the theory seems simple but it is much more complex. 

We are going on a journey to understand people’s relationship with money, how to understand and encourage good financial behaviour, and how we can best serve our Owners to save for their futures. Join us as we uncover a new and innovative solution! 

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