2015 Applicant: Hayley Badeaux

Hayley Badeaux is a 29-year-old Chief Operations Officer of Shell Geismar Federal Credit Union ($29M) in Geismar, Louisiana, United States.

Project Title
Credit Union 2.0

Short Pitch    
Google plus Apple equals credit union greatness!

A current issue is attracting the millennial generation as members and employees. Research shows that the millennial generation is motivated by progress, autonomy, and purpose. Here at Shell Geismar FCU in order to attract the millennial generation, we have combined a Google-like atmosphere with Apple-like technology. We have created a spa-like atmosphere in our lobby which includes two massage chairs, relaxing music, and spa scents. Our lobby also includes a free snack bar, which has cookies, candy, fruit infused water, mock-tails, and a popcorn station. We use the latest technologies such as Apple iPads for our member's use, and we are the first credit union to run our core system, Fiserv Cunify, on Surface Pro 3's. Running our core on tablets creates mobile branches that we can take anywhere! We like to provide our employees with a great deal of autonomy, and personal growth opportunities. One of our new installments is our Innovation Center, which has a painted white board surface wall. This allows employees to brain storm and share innovative ideas. These are just some of the advancements that we have made to attract millennials and help promote our brand. We want to be perceived as fun, innovative, and progressive, yet connected like family. Society is changing and credit unions have to change with it. This is credit union 2.0.

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