2014 Applicant: Danny DeLaRosa

Danny DeLaRosa is a 32-year-old Market Vice President at United Federal Credit Union ($1.7 B) in Reno, Nevada, United States.

Project Title
Navigating the challenges of growth

Short Pitch
Keeping the credit union difference through growth to better serve your members and communities.

As credit unions continue to grow there will be a need to hire from outside of the organization. My project is designed to reduce the impact to members and staff. My project will help credit unions navigate these challenges while successfully blending multiple cultures without losing the core of their own culture in the process.

Consider it internal advocacy to new hires so that they can compliment the existing team and advocacy efforts. I am sure you can look around and easily pick out a handful of individuals in your credit union that did not come from a credit union background. This program is for them and others like them that see the credit union as a place to make a real difference. These new additions to your team will much more quickly understand why credit unions are so successful and be able to deliver that difference to your members from day one. I just can’t promise they won’t say customer a few times!

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