2014 Applicant: Connie Sanders

Connie Sanders is a 27-year-old Marketing Coordinator at Dover Federal Credit Union ($400 M) in Dover, Delaware, United States.

Project Title
My Credit Union, My Family

Short Pitch
Create a more personalized experience through marketing for Dover Federal.

Provide a brand experience that correctly matches Dover Federal through the My Credit Union, My Family Project. Create engagement internally and externally for deeper relationships and better experience; which will result in better ROIs on marketing campaigns. 

Provide Marketing training for all staff following in the belief that all employees of the credit union are a part of marketing and the credit union brand experience. 

Have members volunteer to be a part of the My Credit Union, My Family project. Over all create something employees, members, and community alike can be proud of. Tell our story.

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