Since the Next Top Credit Union Executive competition, people have asked me how to get buy-in from their executive team for some of their creative ideas. I’m lucky enough that the executive management at my Credit Union allows for creativity to flow and has given us the freedom to execute on some of the zany stuff we have done. But it wasn’t always so easy. When we made our first Banks? No Thanks! video, it was met with a certain level of skepticism from most people. The CEO was encouraging, but there was hesitation from most as YouTube and social media were not ‘things’ we had done before. To help you get your zany, innovative ideas accepted, I’ve compiled a list of four ways to get executive buy-in to your creative ideas.Read More
I was asked to post a blog giving a general project update. As I said in my presentation, my topic for the Next Top Credit Union Executive competition was not so much a project as it was and is a strategy. That strategy? Engagement. The tactics of the strategy were to incorporate fun into our day-to-day life to engage both staff and our communities. Here is one example of how we have recently incorporated fun across all of our branches!Read More
It’s been almost five months since the CEO/Executive Team Network event in Florida, and I must say – time flies! I’ve started a new role with Integris as the Talent Acquisition & Development Manager. In my role, I get to focus on helping my team attract, recruit and select talent.Read More
Integris is a proud partner of the games and our staff is out in full force volunteering and cheering on athletes from around the country. It’s an incredible time to be in Prince George and we are receiving a well-deserved national spotlight on the region.
On top of voluntarism, we’ve also taken a different approach to the way we contribute to the games. From February 14th to the 28th, we have rented out the deck on the upper level of the Two Rivers Art Gallery to host a celebration. This spot is perfect as it overlooks the Canada Winter Games Plaza, where incredible musical artists such as Alan Doyle (in Canada, he’s top notch – he’s shown in the picture) perform on a nightly basis.
Each night is themed to celebrate a province and our Marketing team decorates the space accordingly. We invite Members, future Members, Staff, Community Groups, etc. to the space which we call the “Integris Winter Lounge” (isn’t that fancy??). It’s a great opportunity to network, laugh, and watch the festivities happening below.
As I mentioned in my presentation at CETNET, engagement is a strategy we have used successfully over the past year and the Integris Winter Lounge is another fine example of this. Community members who are our guests at the Lounge are able to interact with their financial institution (or potential financial institution) on another level – one not typically expected. We don’t spend our time selling products or services while we are there. We do talk a lot about Integris, but not in an in-your-face kind of way. We are people wanting to get to know our community and, if we can, find ways to enrich it. Naturally, that translates to business generation because we learn a lot of information you wouldn’t in a strictly transactional relationship and are, therefore, better able to provide mutually-beneficial solutions. Most importantly, we act as a catalyst to new partnerships forming between guests in attendance that benefit the community and North-Central region of BC.
Now, it’s time to go back to the Games!
I hope everyone has had a wonderful holiday season and is enjoying 2015 so far! I took a lot of time off during the holidays and found some time to relax. And, by found some time, I mean I became infected with a nasty sickness which forced me to lie on the couch and do next to nothing!Read More
As we are heading into the holiday season, I thought I would write a quick update on what’s happening in my world and share it with you all. Since the CEO/Executive Team Network (CETNET) event, Integris has been busy! Lots of recruiting, lots of events, and lots of opportunity to put our own spin on engagement in the community!Read More
I felt truly lucky when CUES opened their 2014 CEO/Executive Team Network (CETNET) event in Amelia Island, FL. Here I was, part of a group of talented and inspiring people… preparing to deliver to them an overview of a project I had undertaken for the Next Top Credit Union Executive (NTCUE) competition.Read More
Early in 2014, I was asked to judge the Next Top Credit Union Executive contest. My duties would include reviewing video and blog posts from the top 15 as we worked to the final five. I was eager to participate because in 2013, I paid more attention to the contest and was impressed with the process, the judges, the finalists, and the winner.Read More
What do you do when the competition is over? Do great individuals or teams sit around and wait until the beginning of next year? No way! They start planning for the next step. They look at their opportunities and strengths, and make changes to build themselves up for the next season of competition!Read More
Alex Castley, engagement & communications manager with $1.25 billion Integris Credit Union in Prince George, British Columbia, Canada was named the 2014 CUES Next Top Credit Union Exec this morning in Florida.Read More