Lights, camera, action!
Here are some tips to help you look your best. Happy filming and good luck!
1. Point & shoot
You can use most any camera, whether it’s a point and shoot or a DSLR. Heck, you can even use your tablet or smart phone. However, there are a few other considerations to be aware of before you start filming. One of these is to show, don’t just tell. If you can show us your project idea, it goes a long way to helping us understand it better. If you’re going to be the main focus of your video, consider your camera angles. Change it up every now and then to keep it interesting.
2. What a lovely place
The setting of your video can be your workplace, your office, your home, your neighborhood or any combination of these. Take a good look around you before you begin filming. Is the background that will be visible clear of clutter? Are there people there that don’t wish to be on camera?
3. Hear ye, hear ye
Make sure there is no background noise that will interfere. Is anyone walking, talking or otherwise making noise around your location? Ensure the microphone can pick up your voice clearly. If necessary, speak louder or add subtitles. Make sure you speak to the camera too and not read notes.
4. Light up your life
Lighting is a vital ingredient to a good video. It’s always best if you can use natural light. Try to record during the day and make sure you have a window or the sun behind the camera. If you’re filming indoors or at night, then make sure you’ve got lots of lights turned on, and again, try to have the light shine from behind the camera.
5. Horizontal please
For actual cameras, this won’t be an issue. However, if you are using a smart phone or tablet to film with, then make sure you turn it horizontal before you start shooting. There’s nothing worse than watching a video with two large black bands on either side of it. Use a tripod, or make sure you hold it steady.
Another tip… make sure your camera is approximately eye-level. We want to see your face, and not your hairline. No selfie poses here!
6. The music in me
Great music and meaningful graphics are always a plus when doing a video. However, be careful with the music you choose, as using copyrighted music may make YouTube mute your video completely.
7. Tick tock
When you’re excited about your work, it’s easy to keep talking. However, most people don’t want to watch more than a couple of minutes of video. Think in terms of value-added—does the sentence add substance? Humor? Something eye-catching? If the answer is no, don’t add it. Try to keep within the suggested guidelines.
8. Don't forget
A creative title to your video will help you stand out and will make people want to view it. Think of something creative but still meaningful. Try something other than “CUES Next Top Credit Union Exec entry.”
9. Get moving
Make sure to leave yourself at least a day to edit your video work. It can take time to get it just right!