The 2017 Competition

Geoff Bullock, 2017 CUES Next Top Credit Union Exec

Geoff Bullock, Financial Education Specialist, with Firefly Credit Union in Burnsville, Minn., was named the 2017 CUES Next Top Credit Union Exec.

Bullock’s project about bridging the financial gap for adoptive families was chosen from a group of international applicants, all age 35 or under, whom a team of judges as Finalists had selected in August. As one of five Finalists, Bullock’s blog and video updates over the past few months provided the industry with an insight into the project’s progress, and culminated with a final presentation Wednesday at CUES CEO/Executive Team Network™.  Bullock emerged the winner after a four-part scoring process that included judging panel results, a measurement of his social media engagement, plus audience and online voting.

Bullock wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two of CUES’ coveted CEO Institutes – one in 2018 and one in 2019 – and two remote coaching sessions from Silver CUESolutions provider, strategic partner and challenge sponsor DDJ Myers Ltd. of Phoenix, Ariz.

Live Announcement

Geoff's Presentation

Our Fantastic Finalists

After a rigorous coaching and judging phase, the five finalists for the 2017 CUES Next Top Credit Union Exec challenge were named. 

Top 15

The applicants campaigned, the credit union community voted, the ballots were tabulated and the Top 15 were revealed.  


In the Spring of 2017, 213 talented young credit union executives from around the world were nominated. This group of 19 from the United States continued on by entering the competition.