May 1–May 12
We're looking for nominations of young credit union professionals, age 35 and under who have not yet reached the CEO level. People can nominate a direct report, a professional peer or just someone that they respect in the credit union industry. People can even nominate themselves. This competition will allow young credit union professionals to flex their creative muscles and show the credit union world what they are capable of!
2. Video applications
May 15–June 26
Nominees will be encouraged to produce a one- to two-minute YouTube video. The video content should include information about their role at their credit union, any relevant professional accomplishments and a pitch about a current project or program that they are working on at their credit union. Nominees can also pitch an idea to advance their credit union or the credit union industry.
3. Vote for Top 15
June 28–July 10
Members of the credit union industry and the general public will vote for their favorite applicant. The Top 10 applicants with the most votes will automatically move on. A committee selected by CUES will choose up to five additional applicants to move on. Together, these people will form our Top 15 and will be named on or about July 12.
4. Blog posts
JULY 31–AUGUST 22
Each member of the Top 15 will be required to write and submit a 500- to 750-word blog post about their project by July 28. These articles will be posted on the CUES Next Top Credit Union Exec blog and will help the three members of our judging panel to determine who the five finalists will be. During this time period, each member of the Top 15 will receive a remote coaching session with Peter Myers or Susan Geear from DDJ Myers.
5. Name 5 Finalists
Our judging panel will be made up of two CUES members and Deedee Myers. The two CUES members will be named after all of the application videos are in to avoid any conflicts of interest. Our judging panel will evaluate and score each member of the Top 15 based on their original application video, their blog post and the value that their project brings to their credit union and to the credit union industry as a whole. These results will be tabulated and the five highest-ranking applicants will be named as Finalists.
6. Video updates
Each of the five Finalists will be required to produce an additional one- to two-minute YouTube video detailing the progress of their project. These videos will be posted on the CUES Next Top Credit Union Exec blog and will help the general public and our judging panel further evaluate the Finalists.
The Finalists will also be encouraged to share their posts through their own online social circles. This is a great opportunity for these emerging leaders to engage with, and to learn from, like-minded members of the credit union industry. Prior to and during this time period, the five Finalists will receive two additional remote coaching sessions from DDJ Myers.
7. Finalist presentations
All Finalists will come together October 10–12, 2017, at CUES' Network™ in Las Vegas. On Wednesday, October 11, each Finalist will have seven minutes to present the results and progress or planning of their project to the judging panel, the conference audience and live to the online audience.
After the presentations, the judges will submit their completed score sheets, conference attendees will vote for their favorite Finalist on the spot, and the public will be able to vote online the rest of the day. Each Finalist will be given a combined score consisting of 50% judging panel scores, 20% live audience votes, 15% online votes and 15% social actions—comments, likes and tweets—on their two videos and one blog post.
8. Next Top Credit Union Exec named
On Thursday afternoon, the Finalist with the highest combined score will be declared the 2017 CUES Next Top Credit Union Exec.