The 2014 Competition
Alex Castley, 2014 CUES Next Top Credit Union Exec
Alex Castley, Engagement & Communications Manager at Integris Credit Union in Prince George, British Columbia, Canada, was named the 2014 CUES Next Top Credit Union Exec.
Castley’s credit union project about attracting a younger demographic to his credit union in terms of both members and staff was chosen from a group of international applicants, all age 35 or under, who had been selected by a team of judges as Finalists in September. As one of five Finalists, Castley’s blog and video updates over the past few months provided the industry with an insight into the project’s progress, and culminated with a final presentation Monday at CUES’ CEO/Executive Team Network™. Castley emerged the winner after a five-part scoring process that included two separate judging panel results, a measurement of his social media engagement, plus audience and online voting.
Alex wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two CUES’ CEO Institutes—one in 2015 and one in 2016—and two remote coaching sessions from CUES Supplier member, strategic partner and challenge sponsor DDJ Myers Ltd. of Phoenix, Ariz.
Our Fantastic Finalists
After a rigorous coaching and judging phase, the five finalists for the 2014 CUES Next Top Credit Union Exec challenge were named.
The applicants campaigned, the credit union community voted, the ballots were tabulated and the Top 15 were revealed.
In the Spring of 2014, 109 talented young credit union executives from around the world were nominated. This group of 24 from the United States and Canada continued on by entering the competition.